Direct Marketing Analyst
Crystal Cruises
- Aventura, FL
- Permanent
- Full-time
- Utilize database marketing techniques to segment audiences effectively and personalize marketing communications.
- Plan, execute, and optimize targeted direct mail campaigns, overseeing list segmentation, modeling, creative development, production coordination, and post-campaign analysis.
- Create mailing lists for various direct mail and email activities incorporating a variety profile and past travel data for consumers and travel agents from reservations and email system databases.
- Conduct thorough post-campaign analysis of Crystal’s direct mail campaigns, identifying trends, opportunities, and areas for improvement to help optimize return on investment. I.e., complete back-end analysis of direct mail initiatives including evaluating response rates and ROI by mailing segment.
- Coordinate with mail house on all direct mail lists to ensure files are properly processed and approve laser proofs.
- Ensure alignment of marketing campaigns and content strategies with the broader Crystal brand strategy, leveraging analytical insights to inform decision-making.
- Develop insight-led creative briefs, guiding messaging strategies based on data-driven insights.
- Collaborate with proofreaders to ensure accuracy, grammar, and brand consistency across all communications.
- Manage the marketing calendar and ongoing creative deliverables in collaboration with the global shared services team.
- Conduct regular reviews and updates of the marketing plan, incorporating insights from data analysis.
- Track all direct marketing expenditures, manage monthly budgets, and submit invoices for processing in a timely manner.
- Exercise discretion and independent judgment in all aspects of job functions.
- Position requires imagination, originality, and talent in the marketing field.
- Proficiency in Microsoft Outlook, Word, Excel (advanced), and PowerPoint programs.
- Skills in Power BI preferred
- Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.
- Strong editing and proofreading skills.
- Firm understanding of direct marketing and performance marketing strategies.
- Familiarity with marketing tactics and strategies for affluent markets.
- Must be highly detailed-oriented with strong organizational and follow-up skills.
- Team player with a positive attitude who works well cross-functionally.
- Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision.
- Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority – start-up experience a plus.
- Experience with database management and segmentation techniques.
- Experience/understanding of custom databases required