Brand Manager, Medical Marketing
Beiersdorf
- Stamford, CT
- Permanent
- Full-time
- A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
- Nimble teams that enjoy challenging work and the ability to make an impact
- A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
- A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
- A collaborative culture that leads with care, trust, simplicity and courage
We understand that you have a life outside of work, and we support you with unique benefits including:
- Generous and flexible PTO policy
- Summer Friday hours
- Paid Parental Leave
- Comprehensive Wellness and Benefits program
- Cash Balance Plan (similar to a pension)
- 401k match
- Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
- Dynamic work model – a hybrid of 3 days in-office collaboration and 2 remote focused work days.
- Contribute to long-term brand strategy development for existing & new categories, including collaboration to identify opportunities with Dermatologists, Pediatricians, and other target HCPs in disease state areas and clinical data to support brand growth and profitable success
- Implement Marketing plans and execution to meet brand’s objectives
- Develop communication platforms and creative via briefings, workshops, and agency collaboration
- Work effectively across functions to develop and deliver Medical Marketing materials and Medical Sales support materials that drive strong execution
- Leverage digital and social platforms to effectively engage and complement/extend reach across target healthcare audiences
- Support the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs
- Track and analyze key Medical Marketing metrics, e.g. ProVoice, and continually improve plans to maximize impact
- Utilize market research to deliver powerful insights across target HCP audiences as the basis for short and long-term brand growth
- Collaborate strongly with global Medical Management teams to bring clinical relevance, impactful Medical Sales support materials and integrated digital impact based on local market
- Responsible for initiation of content review process with Medical, Legal and Regulatory
- Manage inventory of marketing materials, literature, product samples, and trades for your categories
- Maintain Medical Marketing budget accountability, ensuring accuracy and timely delivery of budget trackers including, but limited to, executing and processing PO’s, invoice payments, and expense reports
- Be the medical marketing leader and point of contact with all cross-functional (internal) teams including Consumer Marketing, Retail Sales, Finance, Supply chain, HCP Research, Shopper and customer marketing and external medical communication and creative agencies
- Develop and manage medical activation via brand integrations, media plans, personal and non-personal medical communication, digital channels, etc.
- Work closely with our fulfillment agency to ensure on-time and full supply of resources to meet the needs of our Medical Sales Team, e.g. marketing literature, samples, patient materials, etc.
- BS/BA in business or marketing within a medical related field. MBA with a focus in Marketing preferred.
- Minimum of 3-5 years brand management experience in Medical, Prescription or OTC; medical sales experience a plus
- Capability to excel in fast-paced working environment
- Knowledge of medical and skincare trends; understanding the science of skincare a plus
- Experience working with the Professional/Key Opinion Leaders and supporting Medical Sales Teams
- Strong knowledge of marketing principals, strategic thinking, and analytical skills.
- Experience in financial analysis and strong skillset in P&L, SOI, and Budget management including PO execution, SOWs, and invoicing
- Excellent communication, presentation, and interpersonal skills
- Must be results-oriented, organized, demonstrating the ability to influence and motivate others without direct line supervision
- Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
- Ability to travel (25%, including some weekends)
- Winner of Comparably's Award for Best Leadership Teams 2023
- Winner of Comparably's Award for Best Company Culture 2023
- Winner of Comparably's Award for Best Sales Team 2023
- Winner of Comparably's Award for Best Company Compensation 2022, 2023
- Winner of Comparably's Award for Happiest Employees 2022,2023
- Winner of Comparably's Award for Best Company for Diversity 2022
- Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
- Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably