Product Marketing Manager
CarGurus
- Cambridge, MA
- Permanent
- Full-time
- Partner with product and sales across the entire product lifecycle: helping to shape the product roadmap, developing and executing GTM strategies, and leveraging insights to drive product success.
- Represent the voice of the customer and develop a deep understanding of our customers and products. Drive customer research and leverage NPS to identify opportunities for improvement and influence the product roadmap.
- Develop product positioning and messaging across our suite of dealer products.
- Work closely with the sales team to provide the tools and resources needed to effectively communicate the value of our dealer products to customers. Create marketing collateral, pitch decks, and other sales enablement materials.
- Partner with the B2B Marketing team on drive demand gen and customer retention
- Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling.
- Bachelor's degree
- 4+ years of experience with 2+ in product marketing
- Excellent written and verbal communication skills. You are a strong storyteller with a knack for creating compelling content that will drive results.
- Proven track record of developing and executing successful go-to-market strategies for B2B products.
- Excellent at developing cross-functional relationships and working in close partnership with product and sales
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.