Content Manager - Digital & Philips Avent (Stamford, Hybrid)
Philips
- Stamford, CT
- Permanent
- Full-time
- Develop unique, inspiring content that engages, guides and inspires our Pregnancy+ and Baby+ mobile app users
- Localize any European-centric information into US-focused content to ensure it is relevant for pregnant and new parents living in the US.
- Research and execute new content strategies by leveraging competitive analysis, analytics, and user testing.
- Manage/forge new US-based content partnerships.
- Working with the design team and US copywriters on UX copywriting-related tasks
- Create and manage project plans and schedules
- Follow-up on projects to ensure customer service levels and satisfaction are maintained for the US market and US users.
- Manage content lifecycle workflow for assigned content types from creation through approvals, editing, localization, publishing/activation, measurement, curation, and maintenance
- Communicate with internal and external teams, markets, and partners regarding project deliverables and details
- Make recommendations for optimising content based on user engagement and MAUs (Monthly Active Users)
- Make recommendations for optimising content quality, processes, and activation channel choices based on analyses.
- Document functional processes and enhancements to systems
- Provide and report on content measurement using a combination of analytics tools, marketing automation, content management systems, and social media management tools
- Collaborate with the social media manager on strategy and content for the US market
- Collaborate with the design team to create visual assets
- Use Contentful (our content management system) to edit/ manage content
- Keep up-to-date with the latest parenting guidelines and trends in the US, and develop localized content for our North American (USA) audience.
- An excellent American English speaker (Native level is an asset)
- Strong knowledge of the American culture and society
- Digitally savy with strong experience in digital products
- Passionate about the mother and child care space
- Prior experience in producing thorough content plans and delivering them from start to finish
- At least 2-3 years of experience in project management
- Have a Bachelor's degree
- High level of excellent attention to detail
- Passion for continuously improving engagement and delivering measurable results
- Ability to work on multiple projects and deliverables simultaneously
- Highly organized
- Ability to manage external partnerships and external relationships
- Proficiency in using content management systems
- Familiarity with SEO best practices, keyword research and analytics tools
- Ability to link content to local markets and goals
- Process-driven individual who relies on data to make important decisions
- Proficiency in Microsoft Office
- You must be able to successfully perform the minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this Marketing position.
- You’re a Self Starter, : resourceful, and always willing to take on more. Also must be able to work semi-autonomously.
- Have a strong ability for turning jargon-packed medical info into engaging content.
- A flexible working style. You’re comfortable juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You’re as game to audit and improve/repackage old content, as to create new.
- Learn more about
- Learn more about
- Read more about