Retail Strategy Manager, PowerA
ACCO Brands
- Woodinville, WA
- $94,000-135,000 per year
- Permanent
- Full-time
- Formulate PowerA's go-to-market strategy. Act as a conduit between PowerA's Product Management team, Strategic Business Optimization group, including Pricing Analyst and Sales Account Directors in optimizing PowerA's product assortment offered to retail.
- Play lead role in formulating how product categories are presented to our account base. Balance PowerA's initiatives with product, licensing, and margin with customer needs, assortment, margin needs, shopper trends, and competitive landscape.
- Collaborate with Product Management and Account Directors. Find and craft the story for each customer, understand their problems and opportunities, and then provide solutions via product, promotions, and more.
- Drive national sales promotion strategy and work jointly with Sales Account Directors in planning customer-specific promotions & programs.
- Utilize POS reporting, market research data, inventory & other reports to guide promotional strategy.
- Act as a “hub” for all related communication on promotions with internal departments, including Account Directors, Channel Marketing, Finance/Pricing, Demand Planning, and Product Management.
- Lead promotional strategy, tactical execution, recording, and reporting.
- Create and own an internal promotional calendar.
- Track & report on promotion compliance, performance, and ROI.
- Act as primary retail and distribution customer business lead for PowerA assigned customer base. Lead day-to-day interactions with a range of customer contacts, including buyers, planners, marketing, and management executives.
- Oversee the day-to-day business needs with account base including ensuring timely and accurate delivery, providing outstanding customer service to account contacts, negotiating contracts, and being highly attuned to vendor scorecard requirements and performance.
- Lead regular business reviews and product assortment & line reviews, organizing key participants internally with each customer.
- Collaborate with internal teams and departments to meet customer needs in managing regular account reporting, curating product assortments, crafting short-term plans and long-term roadmaps, and identifying opportunities for growth.
- Own the forecast for the assigned territory, working interactively with demand planning & supply teams, channel marketing, and buying and planning partners with our customers.
- Be the internal expert on assigned account base: provide regular customer business updates, communicate progress of quarterly, monthly, and yearly initiatives, and represent retail needs in our product development planning process.
- Manage all company marketing activities through each assigned retail and distribution partner in designated territory, including the overall account budget, contractual & non-contractual spends, and promotional strategy.
- 8-10+ years' experience in a sales or account management role in a CPG, consumer electronics, or packaged entertainment category, with hands-on experience managing channel-marketing and promotional responsibilities for as
- Demonstrated success in managing and growing business with retail or distribution partners via relationships, data-driven selling, and channel marketing implementation across a broad account base and/or within a specific vertical.
- Exceptional verbal and written communication skills with the ability to effectively pitch plans and opportunities both internally and to customers.
- Proven experience with a multi-faceted approach to forecasting, working with range of inputs, and working collaboratively with demand planners on near- and long-term views.
- Strengths must include deep analytical skills, problem-solving abilities, attention to detail, negotiation skills, outstanding time management, and organization skills.
- Strong references from customers and colleagues.
- Familiarity or experience with the video game industry helpful, not required.