SEO, Senior Associate | The Points Guy
Red Ventures
- New York City, NY
- $90,000-130,000 per year
- Permanent
- Full-time
- Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with world-class editorial, UX, and creative teams.
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
- Leverage proprietary in-house marketing tools to inform strategic decisions with data.
- Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
- Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
- Strategic brand road mapping, navigating the big picture through execution including web design, category expansion, and content planning.
- A self-starting, curious, proven performer with at least 4 years of SEO experience.
- Experience coaching direct reports, managing performance, creating a vision, and setting goals for a team.
- Passionate about innovating in organic search, don't accept theories at face value, and enjoy testing to prove effectiveness of tactics.
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
- Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data.
- Comfortability with measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data.
- Familiarity with a number of SEO suites and tools including: SEOclarity, SEMRush, Ahrefs, and/or Screaming Frog
- Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and/or other common reporting platforms.
- Comfortable with HTML for on-page SEO tactics (source code analysis).
- Able to communicate with engineering teams for Technical SEO fixes.
- Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
- Familiarity with the TPG brand, and an interest in credit cards, points & miles and travel preferred. We're a passionate bunch :)
- Charlotte Compensation Range: $90,000 - $130,000*
- NYC Compensation Range: $90,000 - $160,000*
- Note actual salary is based on geographic location, qualifications, and experience.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program