Digital Marketing Analyst
Truth Initiative
- Washington DC
- $75,000-79,000 per year
- Permanent
- Full-time
- Develop Key Performance Indicators (KPIs) and visual dashboards, working with internal and external agencies, and report to management and project teams.*
- Develop reporting suites and success measures based on KPIs for various organizational objectives.* These include:
- Monthly campaign performance reporting.
- Website engagement and performance.
- Projection modeling for video views, website views, social media engagements, data captures, etc.
- Measuring exposures and results for ad recall, brand recognition, acquisition, engagement, sentiment, etc.
- Other duties as assigned.
- Provide data and analysis to suggest improvements and to help optimize process and user experience across digital channels based on data and observed trends.*
- Devise and conduct A/B tests across digital channels (primarily through the Truth website, email marketing and SMS) using tools such as Adobe Target.
- Conduct social media analysis and listening and engagement reporting to define reporting metrics for the social networks we utilize.
- Develop insights to inform truthinitiative.org web content strategy, social media tactics and push tactics to (1) deepen engagement with key audiences and (2) expand our audience/reach.
- Marketing Database management, maintenance, and optimization.*
- Must have a bachelor's degree with 5 years of experience in the advertising, communications, or marketing industry.
- Savvy and detail-oriented analyst with a deep understanding of digital channels who can provide not only the data analysis, but thought leadership focused on delivering the best ROI for ongoing programs.
- Must possess excellent communication skills, with the ability to speak to technical and non-technical audiences.
- Strong SQL skills (Snowflake preferred).
- Ability to understand data pipelines.
- Database admin experience with role-based access controls.
- Ability to work independently and efficiently on concurrent projects and with internal staff and outside partners/vendors is a requirement.
- Advertising/communications agency experience is desired.
- Must be able thrive in a fast-paced, collaborative team environment.
- Thorough working knowledge of Adobe Analytics (Omniture).
- Hands-on experience with Adobe Dynamic Tag Manager.
- Working knowledge of Adobe Target.
- Experience developing segments and cohorts.
- Experience in omni-channel digital marketing, including paid media, web, SEO, SEM, email, SMS, social media, etc.
- Advanced Microsoft Excel skills (e.g. pivot tables, macros, functions, etc.)
- Individual must be a high-energy professional and able to manage multiple tasks simultaneously in a fast-paced, dynamic work environment.
- Ability to manage projects throughout their entire life cycle in collaboration with internal and external team members.