Director of Market Intelligence - Atlanta, GA
CRH
- Atlanta, GA
- Permanent
- Full-time
- Top-down market forecast models, competitor & share analysis tools TAM/SAM/SOM, forecasting with inputs by macro trends; support strategic planning processes
- Develop market intelligence data sources, analysis & synthesis of trends, periodic market synopsis reports, organizational performance reporting, products and services offerings relative to markets, channels to market; work with all stakeholders to define, understand and size market verticals opportunities
- Develop and implement in-house and vendor strategies to capture voice of customer (VOC) feedback, oversee surveys & analyze results, coordinate with MarCom to maximize trade shows, digital and other customer feedback opportunities
- Create ad-hoc reports on discrete market events, develop 'expert network' for input & analysis; work in tandem with Innovation team to analyze and deepen understanding of 'edge' opportunities
- Manage 3rd party research vendor engagements, value for money, scope refinement with stakeholders, internal resources; partner with other functions to clarify scope, needs, deliverables on projects
- As needed, provide Market Intelligence leadership and support for key organizational projects including acquisitions, new product development, major capital projects, significant change initiatives, etc.
- Bachelor's degree in Business, Finance, Engineering, Information Systems, or related field.
- Graduate degree preferred, with a specialization in relevant quantitative fields (ie. survey methodology, market research, economics, marketing, analytics, statistics, or other related disciplines).
- 10+ years professional experience expected (ideally in fields such as market or competitive intelligence, management consulting, investment banking research, etc.); can include graduate/post-doc work.
- Experience in leading highly complex and high-impact survey research. High comfort level in communicating the results and strategic implications to senior leadership.
- Experience executing and overseeing quantitative strategic analyses and/or market intelligence analyses (i.e. segmentation, market sizing, customer insights, etc.).
- Experience sourcing, organizing, analyzing and validating data from databases/data warehouse applications (Snowflake), ERP systems (Microsoft AX), business intelligence platforms (Tableau) and Microsoft Office applications required.
- Information Seeking - Driven by an underlying curiosity and desire to know more about things, people, or issues. This involves going beyond routine questions and includes digging or pressing for exact information; resolving discrepancies by asking a series of questions; or conducting less-focused environmental scanning for opportunities or miscellaneous information that may be used in the future.
- Builds Networks - Builds strong formal and informal networks. Maintains relationships across a variety of functions and locations. Draws upon multiple relationships to exchange ideas, resources, and know-how.
- Business Acumen - Make sound business decisions based on a strong understanding of the company's business model, strategic goals, and relevant policies, as well as best practices and current technologies.
- Deliberative Decision Making - Gather, consider, and evaluate all relevant information to make logical conclusions before being moved to action; able to put aside personal biases and take an objective approach to making decisions based on data or other pertinent facts.
- Communicating - Provide the information required by others in a concise, direct, and unambiguous way; strive to ensure that the receiver clearly understands the specifics of their message and they are able to listen to, receive, and understand messages conveyed by others.
- Time Management - Focus on completing all work tasks in a timely manner, while remaining responsive enough to react to competing demands and shifting priorities; manage multiple responsibilities while staying organized and keeping on top of the important time-sensitive tasks and performing all work accurately.
- Process Management - Take a systematic approach in contributing to making the company's workflow more effective, efficient, and capable of adapting to an ever-changing environment.
- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- A diverse and inclusive culture that values opportunity for growth, development, and internal promotion