Senior Product Marketing Manager - Insight Hub
SmartBear Software
- Somerville, MA
- Permanent
- Full-time
- Lead the go-to-market strategy for our developer-first observability solution which entails cross-functional collaboration with global Product, Sales, and Marketing teams
- You're coming in at a super exciting time with a major product launch! And you'll also have the opportunity to lead a small team
- You'll be able to use a full suite of tools to help you in your role, including Microsoft Sharepoint, Microsoft Office 365, Slack, Salesforce, Atlassian, SmartSheets, Pendo, MixPanel, Miro and more.
- Go-to-Market Strategy: Develop and execute comprehensive strategies for product portfolios to align with business goals and market demands.
- Content and Collateral Development: Produce and update product collateral, including webinars, blog posts, eBooks, datasheets, presentations, and competitive analyses.
- Messaging and Positioning: Develop clear & compelling and customer-centric product positioning, value propositions, and messaging that differentiates the product in the market
- Pricing & Packaging: Create, communicate, and maintain pricing & packaging models and their impact on the business
- Training Material: Develop and deliver training materials for sales teams and partners, ensuring a unified approach.
- Industry Thought Leadership: Establish thought leadership by advocating SmartBear's narrative to customers, analysts, press, as well as influencers.
- Experience: 5-10 years in Product Marketing or related roles in a high-tech B2B environment.
- Communication Skills: Exceptional written and verbal communication skills, articulating technical capabilities and product value propositions.
- Passion for Technology: Demonstrate passion for technology and commitment to becoming an expert in product marketing.
- Collaborative Team Player: Work effectively in a team environment, collaborating with cross-functional teams to address challenges.
- Initiative and Prioritization: Self-starter with the ability to set priorities, navigate the corporate environment, and take initiative.
- Adaptability: Thrive in a fast-paced environment, demonstrating flexibility to adapt quickly to changing business needs.
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically - the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- We've won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.