Segment Marketing Manager
Koch Industries
- Wichita, KS
- Permanent
- Full-time
- Develop and execute comprehensive marketing strategies tailored to the Americas region, aligning with KES's business goals and market needs.
- Analyze market trends, customer insights, and competitive landscapes to inform strategic direction and identify growth opportunities.
- Craft and manage marketing campaigns across various channels, ensuring they meet the needs of target segments.
- Work closely with the product, technology, and commercial teams to support product and sales enablement.
- Build and maintain relationships with key business and industry stakeholders, enhancing KES's brand presence and influence within the Americas.
- Utilize insights from data and analytics to assess campaign performance and make data-driven decisions to optimize future marketing efforts.
- Maintain brand integrity across all marketing initiatives, adapting global strategies to meet regional needs while ensuring consistency with the Koch-Glitsch and KES brands.
- Partner with cross-functional internal capabilities and external third parties to deliver seamless and integrated marketing campaigns, fostering collaboration and unity across the organization.
- Experience in strategic marketing with a focus on segment or product marketing.
- Experience using analytical and strategic thinking skills to analyze data and trends to turn business objectives and insights into actionable marketing strategies
- Experience communicating and collaborating effectively with cross functional teams (i.e. product, sales, technology, etc.).
- Comfortable challenging and working collaboratively with leaders across the business to drive transformation and strategic change.
- Experience creating creative and innovative approaches to marketing for digital and traditional marketing channels.
- Deep understanding of the industrial, refining, mass transfer, and/or petrochemical industries.
- Experience in B2B marketing
- Global marketing experience