E-Commerce Channel Marketing Manager
Vertiv
- Huntsville, AL
- Permanent
- Full-time
- Develop and implement marketing deliverables for NAM E-Commerce Accounts to drive revenue growth.
- Responsible for planning and executing many marketing deliverables - e.g., account intelligence gathering, demand creation, brand store.
- Implement and Manage Etail Partner Scorecards
- Improve Account Penetration and drive Opportunities for Cross-Selling/ Upselling
- Orchestrate and lead ongoing account check-ins with account executives to ensure account goals, key contacts, and account plans remain on track and discuss upcoming account requirements and modifications.
- Strategize on B2C positioning through our B2B Partners, leveraging the investments we have established, in support of revenue targets
- Ensure leads generated by programs are appropriately assigned and handed off into the pre/post-event lead qualification process.
- May participate in and contribute to the planning of, logistics, and direction of partner events, marketing/sales-related meetings, webinars, etc.
- Experience in accurately managing and reporting on an allocated budget and a proven track record in operational excellence.
- As needed, facilitate market research requests from functional businesses i.e. competitor research, market research covering technologies and trends, voice of the customer
- Bachelor's degree in marketing analytics or business, or comparable marketing qualification/experience
- 5+ years of previous Channel marketing experience, ideally in a named or strategic account model
- 3+ years of reseller, distribution or IT Channel experience
- Proven experience working successfully with sales teams
- Advanced Excel, Power BI
- Familiarity with Price Spider preferred
- Account Based Marketing Experience preferred
- None
- 10%
- Customer Focus
- Operational Excellence
- High-Performance Culture
- Innovation
- Financial Strength
- Own It
- Act With Urgency
- Foster a Customer-First Mindset
- Think Big and Execute
- Lead by Example
- Drive Continuous Improvement
- Learn and Seek Out Development