Director Hematology Marketing
AstraZeneca
- Gaithersburg, MD
- Permanent
- Full-time
- Bachelor's Degree in a relevant field
- Excellent oral and written communication skills, with the ability to communicate complex constructs clearly and concisely.
- Proven ability to work in a matrixed environment and work with a Global team
- Strong business acumen skills
- Ability to lead without authority.
- High capability at working collaboratively, thinking strategically, and operating effectively in a rapidly evolving and competitive marketplace.
- 5-6 years experience in brand marketing in the pharmaceutical and/or healthcare industry with launch experience and in-line HCP marketing experience
- 3+ Oncology sales experience
- 3+ years of US Oncology experience in one or more of the following: managed markets, brand marketing, brand strategy
- 3+ years of Oncology Brand Management experience
- People management experience
- Agency of Record Management experience
- Hematology U.S. Oncology experience
- Advanced Degree in relevant field (MS, MBA, PhD, MA)
- 3+ years of brand strategy
- Understanding of landscape including Community oncology and Hospital oncology dynamics
- Knowledgeable of customer segments and impact on the Oncology Ecosystem including but not limited to GPOs, Payer landscape, Specialty Pharmacy stakeholders
- In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning, etc)
- 8-10 years experience in brand marketing in the pharmaceutical and/or healthcare industry
- Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing, Omni-channel, etc)
- Exhibit a high degree of clinical acumen and some financial acumen