Media Relations Specialist
Xpansiv
- New York City, NY
- $75,000-93,000 per year
- Permanent
- Full-time
- Support Formulating PR Plans and Strategies: Support development and execution of media relations strategies to enhance Xpansiv's voice and presence across online and offline channels.
- Support Managing Media Relations: Support cultivating relationships with journalists, editors, and media outlets. Handle media requests and coordinate interviews.
- Support Writing PR Copy: Support creation of press releases, speeches, and other PR materials that effectively communicate the organization's messages.
- Support Planning and Supervising Media Events: Support organizing and overseeing events, conferences and other promotional activities related to the media.
- Support Promotional Plans: Collaborate with marketing team to align media efforts with overall promotional campaigns.
- Facilitate Dispute Resolution: Address public concerns related to media coverage.
- Analyze Public Opinion: Stay informed about trends and sentiments to guide PR efforts.
- Social Media Content Publishing: Execute social media strategies across multiple platforms including LinkedIn, Twitter and YouTube.
- Community Interaction and Moderation: Foster community interaction by actively participating in relevant conversations on social channels. Moderate user-generated content to maintain a positive brand image.
- Collateral Repository: Maintain & track collateral repository.
- Bachelors degree in Communications, Journalism, Public Relations or related field.
- 2 to 3 years working in a Media Relations role or in Public Relations.
- Must possess excellent written and interpersonal communications skills with strong writing and editorial abilities.
- Highly organized with the ability to multitask.
- Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
- Demonstrated success with social media tools such as LinkedIn, Twitter, YouTube and others.
- Most possess strong project management skills.
- Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
- Must have the ability to work effectively in a team.
- Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.
- Knowledge of markets and environmental commodities preferred.