Senior Director, Omni Channel Marketing, Americas
Anastasia Beverly Hills
- Los Angeles, CA
- $160,000 per year
- Permanent
- Full-time
Part analytical and part creative, this role will be responsible for communicating ABH’s brand story and point of difference, increasing brand awareness/desirability, driving product revenue, and providing a best-in-class customer experience across all consumer touchpoints and with our retail partners in the US.
This leader is a champion of an omni-first approach, continuously improving our ways of working and possessing a tenacious curiosity about our current and future consumers.Roles and Responsibilities * Collaborate with internal stakeholders and VP of Global Omni Channel Marketing to ensure alignment and integration of marketing efforts across all channels.
- Create and deliver holistic consumer campaigns that drive brand and product interests in assigned regions incl. .com and with retailer.
- Lead the growth strategy for the US market, including strategic oversight and collaboration with media, social media, and influencer marketing.
- Tailor global brand and product launch strategies to assigned region, considering local preferences and trends.
- Drive brand activation initiatives that differentiate the brand, foster brand love, and generate impactful business results.
- Evaluate and contribute to channel and tactical plans to ensure the strategic intent of the brand and campaign positioning is achieved.
- Maintain a deep understanding of the US customer, their evolving needs and preferences, and the competitive landscape to craft compelling marketing strategies.
- Ensure brand consistency across all consumer touchpoints and content execution.
- Define specific and quantifiable metrics of success for all marketing initiatives, actively measure performance, and adjust as needed.
- Manage retailer.com and retail marketing strategy, planning and executing sales-driving programs, events, and promotions.
- Build and maintain strong relationships with retailers, agencies, and vendors, representing the brand and driving innovation.
- Present marketing plans to key stakeholders, including retailers, office and field teams, ensuring consistency with education programs.
- 13. Review and analyze launch recaps with domestic team members and provide constructive feedback to improve results.
- Manage the marketing budget, assessing strengths and weaknesses to make optimal decisions.
- Identify sales growth opportunities and participate in negotiations to close strategic opportunities.
- Travel for in-person meetings with retailers and partners to develop key relationships and stay informed about retail partner's strategic plans.
- Recommend sales strategies for improvement based on market research and competitor analysis.
- Establish strategic programs and long-term strategic plan to grow brand desirability, awareness, and engagement with Professionals
- 7-10 years experience in a retail selling environment
- Minimum 5 years of US cosmetic retail experience in an executive role or regional manager role
- Experience managing a 10 million + market with a track record of driving results
- Demonstrated ability to inspire, coach, and develop others to strive for excellence
- Strategic thinker with the ability to effectively execute and manage details
- Track record of achieving sales targets and KPIs
- Ability to work collaboratively and build positive/effective business partnerships
- Can provide FOCUS to the team and align them with the vision to achieve results
- Excellent written and verbal communication. Able to deliver persuasive presentations in a variety of settings to all levels
- Entrepreneurial mindset leading through innovation and creativity
- Strong sense of loyalty, teamwork, and high personal integrity
- Self-motivated and goal-oriented
- Proficient in Word, Excel, PowerPoint, and Google Drive