Senior Personalization Manager
Cloudflare
- Austin, TX
- $167,000-204,000 per year
- Permanent
- Full-time
- Own the vision, roadmap and orchestration of highly engaging website journeys for known and anonymous user segments
- Use your analytics expertise to identify high-value, personalization opportunities across the website and other digital touch-points to drive engagement, grow leads and pipeline
- Build and optimize audience segments in CDP, Adobe Analytics and other connected systems; map copy, content, offers and orchestrate execution of personalization campaigns via Adobe Target
- Influence and improve performance of digital marketing channels via seamless, contextually relevant, multi-channel user journeys with excellent UX across device formats
- Continuously iterate to optimize for great user experience and business outcomes
- Partner with data science, ML/AI teams to build, implement and improve predictive models to fuel the personalization engine
- Partner with marketing operations, engineering and data teams to ensure alignment of personalization roadmap and martech capabilities for successful execution each quarter
- Identify gaps and influence improvements in data collection strategy, telemetry, 1st party user profiles, technology, and other related areas for driving personalization at scale globally
- Monitor data, build dashboards, and report on personalization campaign performance and incrementality regularly to leadership
- 10+ years experience in digital marketing, web/CX analytics, experimentation and/or martech for leading B2B and/or B2C brands or equivalent experience in marketing strategy consulting
- 7+ years of experience driving growth marketing, experimentation and personalization initiatives leveraging advanced analytics, ML, recommendation systems, GenAI, etc.
- Hands on experience with Adobe tools such as Adobe Target, Adobe Analytics, RTCDP, AJO, CJA or similar enterprise grade tools and technologies
- Critical and strategic thinker; Ability to analyze / synthesize disparate data sets and other available information, communicate approaches and insights clearly with brevity to leadership; Ability to influence and shape strategic conversations with data.
- High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
- Experience providing guidance to organize large, complex data sets and stitching signals to build robust 1st party user profiles for 1:1 personalization
- Detail oriented, self driven and comfortable working under tight deadlines and managing multiple priorities; Ability to work in a matrix environment, influence x-functional stakeholders and develop strong partnerships at all levels.
- Bachelor's degree in marketing, web design / development, statistics, mathematics, computer science, UX or equivalent consulting experience
- For Colorado-based hires: Estimated annual salary of $167,000 - $204,000
- For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $171,000 - $209,000
- For Bay Area-based hires: Estimated annual salary of $179,000 - $219,000
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave