Brand Strategist
ad+one
- Salt Lake City, UT
- $80,000-115,000 per year
- Permanent
- Full-time
- Lead the agency’s brand strategy and planning processes.
- Collaborate closely with the data analytics and research team to define and develop research strategies.
- Identify and articulate compelling insights from research findings to inform plans, briefs, and proposals.
- Develop, present, and sell brand strategies including audiences, values, positioning, promise, key differentiators, architecture, and value proposition.
- Use dynamic and innovative thinking to develop creative strategies integrating media and marketing tactics, aligning with project goals.
- Lead creative brief development and inspire creative problem-solving.
- Facilitate strategic brainstorming sessions with senior team and client partners.
- Work with agency creative directors to bring brand strategies to life, including messaging strategies and concept development.
- Understand campaign measurement and relate success metrics to key business goals.
- Collaborate with creative, media, data, and account teams to expand creative concepts across relevant touchpoints for different audiences.
- Develop trusted strategic partnerships with clients.
- Contribute to the business development team.
- Monitor and report on cultural, social, and behavioral trends and perceptions.