Social Media Marketing Specialist
Sullivan Tire & Auto Service
- Norwell, MA
- Permanent
- Full-time
- Creating fresh and current content for our Social Media channels daily. Content will include writing, video, graphics, and photography as necessary.
- Managing and growing our social media channels including Facebook, X, Instagram, YouTube, and others as needed. This includes:
- Interacting with consumers and customers on our social media platforms adhering to our brand standards
- Growing our Social Media community
- Creating a robust and active social media calendar and content for our social media channels
- Partnering with our Customer Experience Manager on customer concerns that come through social platforms.
- Working with the call center when we receive inquiries about tires or automotive services through social platforms.
- Use Social Media to drive traffic to our website and retail locations
- Staying current on social media trends and expanding our channels when necessary
- Measuring the impact and ROI of our paid and organic social community initiates
- Creating periodic reports with results of the above initiatives
- Monitoring our brands online reputation on review sites such as Yelp and Google Reviews.
- Monitor online competitive landscape.
- Managing paid advertising on the various social channels
- Proven success growing an engaged audience base with Instagram, Facebook, X, YouTube, and other social platforms as needed.
- Passionate about visual storytelling
- Solid content and copywriting skills
- Well versed in social media applications, listening tools, measurement, and analytics with ability to make recommendations based on metrics reporting.
- Familiar with managing social platform advertising programs.
- Excellent communication skills and ability to express our company's views creatively
- Proficient in Microsoft Office Suite, Adobe Creative Cloud Products and Canva
- Video creation and photography skills a plus
- Excellent time management skills
- High attention to detail
- Team player
- 3-5 years of marketing experience
- BS in Marketing preferred.