Marketing Assistant

• 401(k)
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

• Employment growth opportunities
• Flexible scheduling.
• Employee discount on products & services.
• Medical, Dental, Vision, and Life Insurance coverage option

• Opening and Grand Opening Marketing Plans - Initiate, develop, and execute local marketing activations and grassroots efforts for rapid new store growth.

• Work with Marketing Manager to establish a timeline of opening plan and week-to-week responsibilities two months prior to opening.
• Travel to markets to execute pre-opening plans, increase local engagement/brand awareness and assist in new store setup.
• Assist in developing and communicating content for local and national social posts.
• Assist in placing digital (paid social), radio, radio remotes, tv, etc. and communicate plans to Ops team.
• Solicit, coordinate and facilitate in-store or on-site events.
• Assist in ordering Opening and Grand Opening POP materials.
• Work with Marketing Manager to determine Opening Day or Grand Opening Day event needs.
• Collaborate with local Influencers to coordinate partnerships and influencer events.
• Email communications outlining store opening results and sales information.
• Responsible for posting stories content to local Facebook and Instagram pages.
• Responsible for meeting pre-opening goals in regards to social media engagement and followers.

• Ongoing Marketing Support - Initiate, develop, manage, and execute marketing plans at local level (including management and execution of on-going grassroots and sampling).

• Assist Marketing Manager in reporting and analysis needs – Coupon and deal redemption, analysis of adjustments needed for challenged stores.
• Social Media Management – Respond to social media inquiries and work with field teams to resolve guest issues, party bookings/appointments, etc. Assist in ensuring accuracy of store information on social media platforms, maps apps and in-store signage.
• Local Store Marketing assistance – Assembly, organization, coordination and execution of sampling projects.
• Write and submit communications for Ops when specific store or local market programs apply.
• Seek out and execute local partnerships with influencers, businesses and organizations within each community.
• Monitor and communicate in-store merchandising needs with field teams and ensure brand consistency among stores.

• Creative Development

• Work with Marketing Manager to establish monthly coupon offers.
• Submit jobs for creative development for print, social, signage, etc.
• Proof for accuracy and send to Marketing Manager for final approval.

• Proficient with Microsoft Suite and Adobe Creative Suite
• Experience setting up social media campaigns, particularly Facebook and Instagram
• Experience in sales
• Basic PR writing skills
• Brand or account management
• High level of attention to detail, proofing
• Highly organized
• Ability to travel within territory on an as needed basis
• Works well with a team on projects
• Initiative

• College business degree in marketing or communications preferred
• Two to three years’ experience managing marketing advertising media
• Digital marketing experience

Buff City Soap