Advertising Platforms Senior Manager (Cox Media)
Cox Communications
- Redan, GA
- $117,300-195,500 per year
- Permanent
- Full-time
- Detailed knowledge of both internal and outsourced digital fulfillment requirements and workflow.
- Uses comprehensive knowledge of all digital ad products and fulfillment processes to effectively launch and maintain campaigns that achieve advertiser goals and KPIs.
- Act as subject matter expert of Cox Media's digital media portfolio and the contract terms and guidelines of vendor partnerships.
- Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts and sharing knowledge to team members.
- Responsible for owning vendor relationships on digital execution tools; includes contract management, overall partnership, monthly reviews, licensing etc.
- Includes intaking business concerns and feedback, developing requirements and working with partners to add to development timelines.
- Will lead the implementation of enhancements including driving the team forward on integrations, testing, training, launch and communications.
- Manages an interdisciplinary team of offshore resources responsible for digital campaigns, includes assessing team member performance, collaborating with offshore team leads and providing resources for the onboarding of offshore resources.
- Oversees the execution and management of digital campaigns utilizing diversified product portfolio in support of Cox Media's 10 field offices.
- Advises and coaches team members on procedures, technical problems, priorities, and standard methodology.
- Develops workflow solutions for team to become efficient and create best practices enabling the team to scale and manage additional order volumes.
- Approves and/or escalates any orders that are exceptions to the standardized product catalog and SLAs.
- Monitors fulfillment status to ensure campaigns deliver desired results and makes recommendations to optimize delivery if needed.
- Holds weekly accountability calls with execution teams, monthly reporting check-ins, and quarterly business reviews. Shares information with key stakeholders to improve processes.
- Review reporting and dashboards for accuracy.
- Ensure compliance with internal SLAs for timely execution of reporting activities.
- Identify reoccurring issues and suggest improvements to processes and tools.
- Holds fulfillment providers accountable for SLA delivery and escalates issues as needed.
- Work closely with other internal departments such as marketing, finance, and operations to streamline processes and enhance overall efficiency.
- Collaborate with the sales team to identify opportunities for accurate execution of digital fulfillment processes and campaign support.
- Liaison between the markets and fulfillment providers for all digital fulfillment inquiries and issues.
- Liaison to preferred vendor for technical troubleshooting on DSP platforms. Responsible for escalating issues and managing through resolution.
- Provides consistent feedback to fulfillment providers and campaign managers to facilitate continuous improvement in the quality of service and campaign results.
- Works with Shared Sales Services and Product Management Team to educate them on fulfillment best practices to ensure markets are properly trained.
- 2 or more years of experience in a management role
- 5+ years of experience working in a digital advertising operations or fulfillment role.
- 5+ years of experience in customer service working directly with sales and marketers.
- Comprehensive knowledge of digital advertising ecosystem
- Proven skills in digital campaign management including processing, trafficking and monitoring performance against SLAs and KPIs.
- Excellent interpersonal, leadership, analytical problem solving, listening, written, and verbal communication and collaborative skills to work effectively with teams throughout the organization.
- Keen problem-solving skills - ability to proactively identify potential issues, troubleshoot and quickly resolve them.
- Self-starter, resourceful and excels at "getting things done".
- Strong interpersonal skills with demonstrated experience in cross-functional collaboration.
- Demonstrated customer service skills with ability to build strong working relationships and consistently met or exceeded customer expectations.
- Excellent attention to detail and ability to organize and prioritize assignments.
- Proven ability to manage multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
- Analytical and possess the ability to evaluate data and interpret results.
- Willing to travel as necessary for training, digital media events, etc.
- Preferred Qualifications
- BA/BS degree in related discipline Marketing, Business Administration
- 2 or more years of experience preferred in Digital Marketing
- 2 or more years of experience as a media buyer or planner, performing advertising agency work, working in a marketing or public relations role, or some combination of these
- Prior experience specifically with DV360, Amazon DSP, Google Ad Manager, FreeWheel, DSPs or similar advertising systems and technologies