Senior Manager, PR & Communications
Equinox
- New York City, NY
- Permanent
- Full-time
- ● Public Relations: leads all strategies related to the brand and both its reputation and impression on (1) riders, (2) press and (3) lifestyle / fitness and business communities.
- Corporate Communications: oversees all communications efforts to (1) support the overall company strategy, (2) create positive internal and external brand perception.
- Internal Communications: manages the sharing of Company information with employees.
The Head of PR & Communications is responsible for leading externally and internally facing strategies and plans to promote key initiatives that drive SoulCycle's reputation on a global scale, as well as providing strategic counsel to Soul Force One.Responsibilities include:Strategic Oversight:
- Leverage relationships with the media and influencers to communicate SoulCycle's story to the right audiences at the right time to help achieve our company goals.
- Own and manage SoulCycle's reputation in the media, overseeing and strengthening key media relationships and leading strategy for all Company initiatives, including any crisis management.
- Determine and implement strategy for all initiatives; edit and approve
- communications materials including press releases, talking points, speeches, presentations and other materials.
- Anticipate challenges and analyze issues that a complex, high-growth organization is likely to face; work with leadership and staff to develop proactive responses to these challenges.
- Work with executive leadership team to provide communications counsel and manage executive profiles, including message development, drafting speaker's remarks and conducting media and presentation training.
- Develop, implement and execute improved approach and internal processes to share information throughout the Company.
- In time, rebuild internal PR resources, and oversee external agency partners and vendors, to rally around a shared vision and voice.
- Oversee department budget.
- Collaborate cross-functionally with Media, Marketing, Operations, Human Resources, Community Impact, Legal and other key functions to execute corporate and cultural initiatives (press releases, presentations) and produce events.
- Engaging, inspirational leader and passionate team player with approx 10+ years'
- experience in Communications / Public Relations, ideally in the media, entertainment, or fashion industries.
- Deep network of strong media relationships across media and influencers to leverage and tell our story in a compelling way.
- Highly creative, innovative and collaborative with a keen eye for identifying and developing high-potential talent within own team and throughout organization to most effectively support critical initiatives.
- Experience working for companies in high-growth mode, requiring entrepreneurial spirit, pivot power, prioritization of competing priorities, multi-tasking project management, hands-on development and flawless delivery of programs.
- Experience in managing a team of at least 5 people along with external agencies and resources.
- Experience playing a leadership role in a matrix company with a large field-based population and / or geographically distributed workforce.
- Media relations, event production, issues/crisis management.
- Ability to simplify concepts and tailor messages for specific audiences.
- Excellent written and verbal communication skills including stellar grammar and creative approaches to external communications platforms.
- Strong financial and business acumen and analytical skills.
- University degree in Communications, English, Journalism or a related discipline.
- Strong ability to work with a range of personalities and issues, while maintaining composure under pressure.
- Demonstrated ability to quickly shift priorities in order to manage day-to-day communications issues while setting and meeting strict deadlines and budgets.
- Understand how to manage complex issues and crisis management while navigating a fast-paced, high-growth organization.
- Excellent teamwork and interpersonal skills.
- Know how to get things done, and overcome obstacles while respecting other points of view and positions.
- Work well under pressure, flexible, resilient, and able to thrive in a dynamic, rapid-paced, complex environment.
- Passion for fitness, wellness and / or SoulCycle is a plus.