Associate Brand Manager, Coleman
Newell Brands
- Georgia
- Permanent
- Full-time
- Collaborate across the business units with all key functions and be recognized as a key leader in driving the cross functional team and agenda – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Coleman brand
- Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve brand performance
- Manage several brand projects and ensure delivery on time and in full
- Support annual brand strategy and planning work
- Help build annual brand marketing and business plan
- Deliver monthly brand reports on time and with satisfactory commentary
- Build and manage a forecasting model
- Help the team deliver demand forecasts within the acceptable error range
- Uncover growth opportunities through analytics
- Exhibit strong collaboration
- Connect and understand multiple data sources and utilize them to drive business improvement recommendations
- Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
- Develops an understanding of the underlying drivers and interaction of each metric.
- Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
- Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
- Analyzes velocity of current products and identifies distribution loss threats
- Analyzes competitors to determine areas of weakness to attack for market share gain
- Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
- Executes shipper and display programs
- Owns simplification of shipper and displays in brand portfolio
- Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
- Writes briefs for social media content
- Partners with center teams to execute social media plans and content
- Reviews analytics and optimizes future creative and posting strategies per learning
- A four-year college degree, MBA preferred.
- 2+ years of prior experience in brand management, marketing, or related roles is preferred.
- Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
- Strong understanding of marketing principles.
- Analytical mindset with the ability to interpret data and develop insights.
- Creative thinking and problem-solving skills.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
- Strong communication skills, written and oral.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
- Up to 10% travel potential.
- Fluent in English.
- Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.