Digital Marketing Specialist, Day Shift, Marketing
Adventist HealthCare
- Gaithersburg, MD
- Permanent
- Full-time
- Manages websites and AHC & You Blog within a content management system (CMS).
- Adds, edits and updates content for AHC internet channels including websites, AHC & You Blog, email, and social media ensuring proper tone and style guide are followed.
- Produces and manages digital media content including images, animations, videos, audio/podcasts, photos, and infographics and optimizes media files to enhance user experience and brand.
- Ensures search engine optimization (SEO) best practices are employed in all work to promote high search engine rankings.
- Monitors and reports on site analytics and benchmarking.
- Serves as AHC’s social community manager, leading social media activities, including posting on Facebook and Twitter; fostering follower engagement through conversational replies; and monitoring related activity to ensure compliance with relevant community standards.
- Provides daily oversight of online communities, including interacting directly with members to promote brand messages; answering questions and settling member disputes; and ensuring a safe environment.
- Monitors key online conversations and social media channels to ensure brands and messaging are well-represented.
- Works closely with other PR/Marketing team members to ensure that social media activities are integrated into overall brand tactics, including paid and earned media.
- Responsible for assisting team with various social media communications on platforms including but not limited to Facebook, Twitter, and YouTube.
- Recommends and implements strategies for recruiting new followers and members; fostering loyalty across all social media properties; and optimizing communication strategies.
- Informs and trains team on emerging social platforms and best practices.
- Occasionally attends community events to promote Web and social media sites.
- Responsible for monitoring and measuring social media growth and effectiveness and reporting to senior staff about social media successes and lessons learned.
- Assists Digital Media Manager with production assistant duties during video shoots.
- Occasionally takes event photos and headshots.
- Bachelor's degree with 1-2 years of experience in advertising, communications, marketing, digital media or public relations
- Experience managing digital content on websites, as well as the social media universe, including Facebook, YouTube, Twitter, Wikis, and blogs is required
Adventist HealthCare is an Equal Opportunity/Affirmative Action Employer. We are committed to attracting, engaging, and developing the best people to cultivate our mission-centric culture. Our goal is to have a welcoming, equitable, and safe place to work and grow for all employees, no matter their background. AHC does not discriminate in employment opportunities or practices on the basis of race, ethnicity, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, pregnancy and related medical conditions, protected veteran status, or any other characteristic protected by law.Adventist HealthCare will make reasonable accommodations for applicants with disabilities, in accordance with applicable law. Adventist HealthCare is a religious organization as defined under applicable law; however, it will endeavor to provide reasonable accommodations for applicants’ religious beliefs.Applicants who wish to request accommodations for disabilities or religious belief should contact the Support Center HR Office.