Market Research Analyst/Sr. Analyst
Georgia-Pacific
- Atlanta, GA
- Permanent
- Full-time
- Work with Insights & Knowledge Managers/Director to scope research projects, including objective articulation, methodology determination, supplier selection.
- Manage primary market research projects, both qualitative and quantitative, to support internal business objectives.
- Provide full-service execution of market research projects including understanding objectives, developing research design/methodology, questionnaire or discussion guide development, programming, field monitoring, data analysis, report creation, and results review.
- Deliver a mix of internal in-house research project execution and external supplier oversight/management.
- Support report development/editing of findings, translating complex findings into written text and illustrating data graphically in a way that gains project momentum.
- Support data analysis including cleaning data, creating data tables, mining pivot tables and basic data analytics.
- Lead administration of Dixie research projects including development of purchase orders, tracking of Dixie research investments; and maintenance of library of completed research projects.
- Bachelor's degree in business, market research, marketing or the social sciences
- 1 year of experience as a market research practitioner (conducting/executing studies rather than project manager)
- Experience managing multiple projects of varying research types
- Experience with both qualitative and quantitative research methodologies
- Experience executing in-house research (survey development, programming, fielding, and analysis)
- Experience with Excel, Word and PowerPoint
- Willing to travel up to 20% of the time
- Graduate degree in MMR or MBA
- Experience at a Market Research vendor and/or CPG manufacturer
- Experience in statistics
- Experience with data analysis using SPSS (statistical software)
- Experience using online market research survey tools and programming surveys (e.g., Qualtrics)
- Experience supporting research initiatives across full product lifecycle (innovation, development, commercialization support, post launch)
- Knowledge of syndicated purchase data and research services like Circana