Sr. Digital Experience Manager
BlueVine
- Jersey City, NJ
- $119,800-146,700 per year
- Permanent
- Full-time
- Have a deep understanding of our business, needs, expectations, requirements, and of digital experience testing methodologies (A/B, multivariate, etc.)
- Own the ongoing Bluevine.com Web & Content optimization strategy, implementing test that support an end to end customer journey for key personas / segments
- Creating process and user flows, wireframes, journey maps, and interaction models, resulting in low to high fidelity prototypes
- Partner with engineering and operations to maintain and improve the marketing technology tools and systems used to bring more personalized outputs to our customers with speed and stability
- Take charge of establishing the strategy, timelines, deliverables, and tool selection for managing multiple project streams.
- Ensure that stakeholder and leadership signoff is obtained at key points during projects
- Design & Develop end to end customer experience optimization programs, build a robust and repeatable website test and learn process that improves conversion.
- Partner on landing page strategies for acquisition and lifecycle programs
- Deliver an ongoing content calendar, improving speed to market and expanding team capabilities into new content types
- Implement SEO & CRO programs to meet new customer growth / ROI targets
- Work cross-functionally with peers on product marketing, design, engineering, risk, data science, and insights to develop a web/mobile product roadmap and execute flawlessly against that plan
- Have overall responsibility for delivery health of Bluevine projects, facilitating project-related team meetings (i.e. kick-offs, stand-ups, status, reviews, etc.), communicating action steps to the team, and delivering weekly project updates to leadership
- Help update processes and standards for project management design and technical documentation
- Direct vendor/third party relationships to support project execution
- Communicate project status daily, weekly and monthly during key business reviews
- Lead test analysis and retrospective meetings to drive action, learn from and improve web performance
- Constantly monitor traffic, funnel conversion, page performance metrics and ROI
- Build team expertise by mentoring team members and offering training in relevant methodologies, techniques, frameworks, etc.
- Proactively work to define and/or improve personalization policies and procedures
- 8+ years of experience in Digital Experience Optimization, with hands-on experience in UI/UX design
- 5+ years of experience in project management or web delivery function, working within cross functional teams, and involvement in software/technology or marketing
- 4+ years experience working in Jira PMO software
- 3+ years of experience designing digital experiences tailored for small businesses.
- Bachelor's Degree required / Advanced Degree preferred
- Top of your game regarding testing and optimization, modern product development skills, web/mobile design and content management, web/mobile analytics and organic search
- Knowledge and direct experience working with leading digital experience tech platforms:
- Experimentation platforms (e.g. Optimizely, VWO, Adobe Test & Target)
- Site-side analytics and customer data tools (Google Analytics, Segment, etc.)
- CMS and/or web-tech platforms (e.g. WordPress, Salesforce Marketing Cloud, etc)
- Passion for Bluevine, its mission, and marketing to small and medium-sized businesses
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.