Manager, Marketing
Revlon
- New York City, NY
- $105,000 per year
- Permanent
- Full-time
- MSR – Dollars & Units
- Category Sales Analysis
- Pricing Analysis
- General – Gather information required to comply with US reporting procedures and provide information required by the Sr. Director, Marketing
- Develop and execute annual marketing plan activities, including local media strategy/ plans for a given brand within a category, responsible for ensuring successful implementation of the plan working with cross-functional team.
- Prepare marketing plans for specific products/categories in conjunction with the Senior Manager, US Marketing
- Work cross-functionally to coordinate the many processes necessary to develop, implement, and execute an effective digital & social media strategy.
- Including all phases of digital marketing (paid, social, earned media).
- Participate in crafting a social communications strategy.
- Track effectiveness and ROI of digital marketing campaigns.
- In close cooperation with Sales and Customer Marketing function, identify trade needs/ opportunities; develop pricing and distribution strategies in line with trade promotions.
- Including preparing presentations for meetings such as cycle and strategy meetings with large customers
- Analyze the potential of the launch of new products, making recommendations based on sales and profit analysis.
- Make recommendations for range rationalization partner with Demand Planning and Global Marketing teams on analysis.
- Work with team to manage Marketing budgets and Brand P&L for specific products/categories.
- Manages the ongoing activities day to day in the areas of advertising development and production within the NA Region
- Develop advertising briefs as required for specific products/categories.
- Brief the Creative/ Merchandising Department on POS requirements, and follow-up as required in order to meet given timelines and budgets.
- Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action.
- Lead category/promotion via ongoing analysis: consumer insights, category dynamics and competitive knowledge.
- 5+ years relevant work experience in marketing or brand management.
- BS degree in Communications, Business or Marketing, or related degrees
- Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
- Ability to innovate, develop and execute against all product initiatives. Must be a self-starter.
- Knowledge of, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss
- Knowledge of market trends and consumer preferences, company products goals and objectives.
- Strong knowledge of digital and social media landscape and channels, including influencer networks.
- Working knowledge of SEM, SEO, SMM
- Nielsen, Excel, PowerPoint.
- Knowledge of administration and project management skills.
- Experience in color cosmetics and/or beauty and/or personal care categories a plus
- Marketing plan management experience.