Interactive Gaming Manager - Remote
Live! Casino Hotel
- Hanover, MD
- Permanent
- Full-time
- Supervises the Interactive Gaming Marketing Coordinator and helps direct and support the Interactive Gaming VIP Coordinator
- Manages all marketing strategies for CRM and retention activities
- Oversees and implements all PlayLive! onsite, email, and cross-property marketing
- Directs and/or executes all marketing campaigns, ensuring accuracy of campaign builds, proofing of copy, and timely/accurate submissions to the Pennsylvania Gaming Control Board
- Completes monthly Responsible Gaming checkpoints as required by the Pennsylvania Gaming Control Board
- Works closely with Graphic Designer to guide brand look and creative elements as well as email templates and ad-hoc promotional messages to PlayLive! customers
- Works to ensure proper PlayLive! KPIs are tracked and compiled to analyze historical trends, marketing campaign success, and guide overall strategy
- Performs all required ad-hoc analysis and works with corporate support teams to build dashboards, proformas and postformas to provide direction for all site operations and marketing strategy
- Leads all PlayLive! device (desktop, Android, iOS) audits/testing to ensure
- Continuous improvement of user experience and the user journey
- Marketing programs compliance and accuracy
- Ensures game stability/accessibility in conjunction with marketing efforts
- Drives platform provider toward development list completion and identifies priorities on bug list and dev list
- Keeps customer service teams informed on upcoming promotions and marketing efforts and help troubleshoot any escalated customer concerns
- Leads all new content launches in conjunction with platform provider and ensures marketing support to maximize revenue
- Manages all Customer Service PlayLive! communications inclusive of marketing programing, operational issues, compliance, etc.
- Manage social media marketing campaigns, customer engagement and metrics
- Monitors campaigns to improve efficiency and ROI throughout the customer lifecycle
- Track and update data segmentation and business unit KPIs
- Supports VIP segmentation and assists in developing a comprehensive marketing plan to increase revenue and streamline the Interactive Gaming VIP Coordinator’s day-to-day
- Manages projects in the technical and online gaming space
- Manages site content to include
- Promotional game placement
- Featured games
- Overall order of games based on gameplay data
- Maintenance communications
- Etc.
- Collaborates with on-property marketing teams and game content providers to develop cross-marketing opportunities
- All other duties as assigned
- Proven expertise in data manipulation, analysis, and management
- Ability to manage and lead team members toward successful achievement of department goals
- Excellent time management and organizational skills with keen attention to detail
- Proven knowledge of Marketing Project Management
- Ability to effectively prioritize and execute tasks in a high-pressure environment
- Ability for innovative thinking
- Specific understanding of online gaming, online marketing, and online gaming regulations
- High proficiency in utilizing marketing tools and executing marketing strategy
- Knowledge/expert user of iSight, Acoustic and/or Prismic a plus
- Two (2+) years’ experience in online social, online real-money or brick and mortar gaming preferred
- A 4-year degree in Marketing, Hospitality, Business or Finance (or equivalent work experience)
- Must be able to obtain and maintain a valid gaming license as determined by the Pennsylvania Gaming Control Board for the position
- Ability to work extended hours across all shifts in a 24/7 work environment
- This job may be considered for remote (telecommuting) work
- 24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 3000 employees
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises
- You may be required to work in an environment where smoking is allowed
- Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
- Generous retirement savings options are available.
- Free uniforms
- Free parking
- Discounted meals
- Service and Attendance bonuses
- Tuition reimbursement
- Discounts on hotels, theme parks, travel, and more!
- 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
- Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.