Marketing Analytics Manager
Doosan
- Bismarck, ND
- Permanent
- Full-time
- Develop and maintain efficient processes for collecting, analyzing, forecasting, and reporting marketing data.
- Collaborate with cross-functional teams to define reporting requirements and ensure alignment with business objectives.
- Establish data quality assurance procedures to ensure accuracy, consistency, and completeness of marketing reports.
- Monitor and analyze CDP, data trends, identify data anomalies, and take corrective actions as necessary.
- Collaborate with stakeholders to understand their data needs and develop custom reports and dashboards to meet their requirements.
- Provide ad hoc analysis and support special projects as requested by the Sr. Manager of Customer Information.
- Conduct in-depth analysis of marketing data to derive actionable insights and identify opportunities for optimization and goal setting.
- Utilize statistical techniques and data modeling to identify trends, patterns, and correlations in marketing performance data.
- Evaluate and select appropriate reporting tools and technologies to enhance the efficiency and effectiveness of marketing reporting processes.
- Manage and maintain the marketing reporting infrastructure, including data visualization tools and reporting platforms.
- Develop measurement best practices.
- Stay up to date with industry best practices and emerging trends in marketing reporting and analytics to drive continuous improvement.
- Collaborate with marketing teams and other stakeholders to understand their reporting needs and deliver accurate and timely reports.
- Present marketing insights and findings to stakeholders in a clear and concise manner.
- Provide training and support to stakeholders on using reporting tools and interpreting marketing reports effectively.
- Business Administration - Bachelor's Degree
- Emphasis in marketing, computer science or data engineering
- Experience: 7
- Proven experience in marketing reporting, data analysis, and data visualization, preferably in a similar role.
- Strong proficiency in reporting tools and platforms such as Tableau, Google Analytics, or similar tools.
- Solid understanding of marketing metrics, KPIs, and performance measurement methodologies.
- Experience in managing and analyzing large datasets, with a strong attention to detail.
- Proficient in statistical analysis techniques and data modeling.
- Excellent problem-solving and critical-thinking skills, with the ability to identify trends and patterns in complex datasets.
- Strong communication and presentation skills, with the ability to convey complex information in a clear and concise manner.
- Ability to work collaboratively in a team environment and manage multiple priorities and deadlines.
- Familiarity with customer data platforms (CDPs) and CRM systems is a plus.
- Demonstrate polished customer relation skills including strong communication, presentation and leadership abilities.
- High level of critical thinking capability.
- Foster cross functional discussions and decisions.
- Demonstrate the ability to interface with all levels of the organization.
- Travel: 10 - 24%