Manager, Business Analytics (Durham, NC or Philly, PA)
GlaxoSmithKline
- Durham, NC
- Permanent
- Full-time
- Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
- Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
- Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
- Create succinct story boards to communicate data learnings influencing business decisions
- Continuously identify opportunities to:
- Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
- Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
- Use analytical tools (SAS, R, Python, or similar) to complete analyses including:
- Targeting for marketing
- Customer Segmentation
- Segment profiling analytics
- Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
- 2+ years of commercial pharmaceutical analytics experience with hands-on programming skills being applied in current role including analysis of both Rx claims and Medical claims.
- Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
- Experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
- Experience with manipulating different datasets & statistical modeling
- M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
- Experience in commercial analytics focused on biologics and/or oncology
- Experience with Specialty Pharmacy data
- Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
- Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems
- Communication and presentation skills as evidenced through impactful presentations