Category Product Manager - Cardio Partners - Hybrid Work from Home
Sarnova
- Dublin, OH
- Permanent
- Full-time
- Develops detailed business and marketing plans in conjunction with appropriate internal and external personnel to support the objectives of the organization
- Establishes pricing strategy for respective AED and Equipment category to ensure competitiveness in the marketplace while maximization of gross profit
- Owns the go-to-market strategies to achieve sales, profit, and market share goals and other specific results that benefit the company
- Translates company objectives and value proposition into marketing messages, tactics, and content to support demand creation and conversion for Cardiac Response
- Researches customer product needs and category profit opportunities and collaborates with Sales, Product Management, Purchasing and New Product Development to fill category gaps and enhance profitability
- Negotiates vendor contracts, marketing co-ops, rebates to ensure business has best in class product acquisition costs.
- Develops customer targeting, segmentation, and category messaging in collaboration with Sales and Product Management
- Owns planning and execution of programs and campaigns
- Works with cross-functional teams on campaign calendar and execution planning
- Partners across internal teams to develop and implement optimal customer experiences
- Develops sales tools, content, and marketing campaigns that drive market share expansion, accelerated growth and target achievement
- Partners with Website and Marcom teams to ensure category content, product descriptions, and merchandising are correct and educational resources are positioned and utilized effectively
- Collaborates with other Product Managers to develop and execute programs that drive demand generation and sales success within specified categories
- Partners with Sales and Product Management to ensure product mix and promotional opportunities are consistent and coordinated
- Evaluates and identifies category sales training needs and develops training and education
- Manages development of competitive market information specific to the category
- Coordinates management of promotional funds ensuring they are used according to guidelines and in support of the overall marketing and sales objectives for category
- Conducts monthly and quarterly analysis of performance vs. sales and profit goals as well as performance vs. program goals
- Manages development of dashboard reports to monitor performance of category business plans and regularly communicates results to all necessary parties
- Works with Sales, Product Management and other cross-functional teams to develop quarterly and annual marketing plans
- Works with Marcom and Product Management leadership to develop category marketing budgets
- Attends regional, are and national meetings on an as needed basis
- Develops and manages the category trade show strategy and attends national trade shows on an as needed basis
- Bachelor's degree in Business, Marketing, or a related field. MBA a plus.
- 3+ years relevant marketing or industry experience, preferably in healthcare or medical devices
- Market research and strategic planning experience
- Strong communication skills, writing ability, and project management experience
- Demonstrated presentation skills
- Proficient in Microsoft Word, Excel, and PowerPoint
- Ability to think strategically and understand the big picture, but also execute with strong attention to the details.
- Translate and communicate business and market needs to achieve alignment among multiple stakeholders to deliver projects on time with high quality.
- Financial and analytical skills with the ability to pull together and analyze data to articulate trends and provide insights that drive the business.
- Understanding of new product launch processes coupled with an innovative, entrepreneurial mindset.
- Experience working with and directing creative strategies and tactics.