Segment Manager - SIM/VX
Barco
- Duluth, GA Montreal, QC
- Permanent
- Full-time
- Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer problems/needs and Barco right to play and win.
- Identify the key target audience for the value propositions based upon data-driven customer segmentation: be a driver to create roadmaps and business cases for new value proposition in your segment.
- Determine & manage the Go-To-Market strategy, in close collaboration with sales leaders.
- Support downstream marketing team: the product marketer and the field marketing colleagues, in building targeted strong marketing campaigns and messaging. Collaborate with Field Marketing on events, conferences and trade shows.
- Be a sparring partner/coach for customers, regional segment marketers and sales teams on your segment's strategy, products, solutions, services and marketing.
- Bachelor's degree required, Master's degree/MBA preferred.
- Minimum of 5 years of upstream marketing and/or strategy experience.
- Experience in defining market strategies, creating value propositions, working with different influences and Go-To-Market approaches.
- Experience in Military or Civil Aviation, especially Flight Training, or in Driving Simulation is a plus
- Fast thinker with solid strategic insights.
- Strong business acumen; customer- and market driven orientation.
- Excellent verbal, written and presentation communication skills.
- Pragmatic, energetic, self-starting leader and highly motivated achiever.
- Eagerness to learn and understand markets.
- Natural team player, working together with stakeholders from across the company.
- Willing and able to travel (This is a global role).
- A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
- A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing.
- The opportunity to work for an international market leader where innovation matters.
- A competitive salary package