Senior Director of Marketing
American Outdoor Brands
- Columbia, MO
- Permanent
- Full-time
- Oversight of Marketing:
- Foster a collaborative and creative work environment, with continuous focus on supporting key company initiatives
- Ensure standard processes, procedures, and workflows are well developed, documented, and implemented across all areas of the Marketing department
- Oversight of the creative leadership team, ensuring the development of compelling and on-brand visual assets, including graphics, videos, and other creative materials that resonate with the target consumer and/or customer
- Provide guidance and support in curating custom merchandising solutions and strategies that align with our marketing strategies and market trends, ultimately in support of the companies go-to-market (GTM) strategies and pull-through initiatives
- Oversight of Marketing campaign management:
- Accountable for the planning, execution, and optimization of micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through
- Accountable for the planning and execution of all new product launch plans from the initial kick-off stage to roll-out, including creative assets
- Accountable for maintaining all of our brands’ positioning and guidelines
- Establish key performance indicators (KPIs) and regularly analyze marketing campaigns as well as the overall campaign performance
- Use data-driven insights to refine strategies and improve campaign effectiveness
- Strategic planning:
- Develop and implement comprehensive marketing strategies aligned with the overall organizational needs and goals
- Continuously conduct market research to identify trends, opportunities, and competitive threats across all brands
- Accountable for the creation and oversight of the brands’ short-term and long-term marketing plans
- Oversight of budgeting and resource allocation:
- Ownership and oversight of the overall marketing budget, including responsibility for brand budget allocations based on strategic priorities and overall business need and goals
- Accountable for the allocation of resources dynamically across various brands and/or marketing initiatives
- Oversight of relationship management:
- Collaborate with cross-functional teams such as sales, product development, and operations to ensure the marketing team’s focus and prioritization is aligned to the overall business strategies, needs, and goals
- Accountable for the oversight of the utilization, contracts, and overall relationships with external partners, agencies, macro-influencers, micro-influencers, ambassadors, and affiliates
- Oversight of digital marketing:
- Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media)
- Monitor and optimize digital merchandising and our overall online presence to enhance brand visibility and product awareness
- Innovation and adaptation:
- Stay updated on industry trends, emerging technologies, and innovative marketing practices
- Continuous monitoring and analysis of our competitors’ focus and strategy
- Implementation of new strategies to stay ahead of the competition
- Market analysis:
- Analyze market trends and competitor activities to identify marketing/brand opportunities and challenges
- Provide insights and recommendations based on market intelligence
- Content strategy:
- Ensure consistency in messaging and visuals across all communication channels
- Ensure content aligns with brand messaging and resonates with target audiences.
- Education: Bachelor’s degree in Marketing preferred
- Experience: 15+ years’ experience preferred
- Management experience preferred, with at least 5+ years of management of direct reports
- Microsoft Office
- Experience with the shooting, hunting, personal defense, and/or outdoor industry
- Excellent written and verbal communication skills
- Manage and prioritize time and resources
- Excellent problem-solving skills
- Project management
- Type accurately
- Excellent written and oral communication
- Attentive to detail
- Good organizational skills
- General office equipment
- Judgment and problem-solving skills based on advanced or technical concepts
- Regular and predictable attendance is required.
- Some work is required in "off-hours" for business meetings/company events.
- Ability to sit for prolonged periods of time in front of a computer.
- Ability to move about facility on regular basis to perform physical activities, such as, but not limited to, lifting heavy equipment (up to 50 lbs. unassisted), bending, standing, climbing, or walking.
- Visual and hearing acuity.