Marketing Execution Senior Specialist
SAP
- New York City, NY
- $95,304-162,096 per year
- Permanent
- Full-time
Work Area: Marketing
Expected Travel: 0%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T3
Original Posting Date: 03/27/2024
Recruiter Name: J.L. Andal
Additional Locations:Job Title: Marketing Execution Senior SpecialistLocation: New York, NYPurpose and Objective:SAP America, Inc. seeks a Marketing Execution Senior Specialist at our New York, NY location to lead strategic editorial planning, content development, execution, and testing/ optimization for key aspects of SAP's social media content strategy.Expectations and Tasks:Collaborate with program/product owners to plan and source content. Create visual media and copy to publish at SAP brand social media channels. Actively monitor audience engagement across SAP brand social media channels and identify and route risks or crises that may impact the SAP brand. Support relationship building with key customers and social influencers. Plan, build, and execute editorial plans. Monitor, test, and optimize content to deliver maximum results for SAP, including meeting and exceeding key performance indicators such as follower growth, engagement, reach, and referral traffic. Partner with design and brand teams to build a framework of best practices to provide visual and tone consistency across SAP's social portfolio to increase brand recognition and amplify content performance. Identify, evaluate, and recommend trends and new digital opportunities to expand reach to new audiences. Develop training and enablement materials and distribute across teams.Education and Qualifications/Skills and Competencies:Bachelor's degree or foreign equivalent in Marketing, Communications, Business Administration or a related field and two (2) years of experience in the job offered or a social media management related occupation. The Company will also accept in lieu of the Bachelor's and two (2) years of experience, four (4) years of experience in the job offered or a social media management related occupation.Work Experience:
- Manage social media channels for B2B large enterprise;
- Professional graphic design and video editing utilizing software including Photoshop, Premiere, Figma, or Camtasia;
- Utilize Sprinklr to plan, build, and execute editorial plans;
- Development of training and enablement materials; and
- Monitor trends and digital opportunities to expand brand reach.
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
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Additional Locations:Requisition ID: 391362Posted Date: Mar 26, 2024Work Area: MarketingCareer Status: ProfessionalEmployment Type: Regular Full TimeExpected Travel: 0%Location:New York, NY, US, 10001Job alert