Marketing Director
Waxing the City
- Raleigh, NC
- $35,000-55,000 per year
- Permanent
- Full-time
- Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise
- Hire and train a team of marketing associates to coordinate events and conduct outside sales
- Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Excellent networking skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- Excellent in marketing and communications or relevant field